Having co-founded Purple Frog Group in 2007, Greg spent 13 years establishing and growing this brand across Birmingham, Bristol and Nottingham and at year end 2018 it was managing c4500 bedrooms across these university cities. In 2018 Greg made the decision to focus on the development and investment fund he had established with his business partner Steve Hollis in 2015 and has since left Purple Frog Group under the leadership of his old partner, Patrick Garratt. Greg currently acquires and develops HMO and PBSA assets in multiple cities in the UK ranging from new build projects to full internal refurbishments and has a pipe line of c300 beds. His ideas and focus are driven by student experience to ensure long term sustainable net income and robust GDV from the assets that he and Steve invest in.